4-star ATH Kamarui Dorsey inks NIL deal with Phenom Elite

Another standout athlete has inked an NIL deal with Phenom Elite. Hampton's Kamarui Dorsey was recently donned a 4-star prospect by Rivals and the No. 14 overall-prospect in a rankings update last week. Dorsey is a well-known name here in the state of Georgia, and exploded onto the season as a sophomore, finishing with 41 catches, 668 yards, and 10 touchdowns. One of his best games on offense was against Woodland when he finished with six catches for 218 yards and two touchdowns, averaging 36.2 yards per catch. Dorsey also did damage on the defensive side of the ball, finishing with 58 tackles, four tackles for loss, and three interceptions.

Just a few days later on his social media pages on July 19th, he announced he inked a deal with Phenom Elite.

“I’m excited to officially partner with Phenom Elite through a NIL agreement. Thank god for this opportunity. This is just the beginning. I’m proud and very excited to represent a brand with such great quality apparel," said Dorsey.

When a deal is inked with Phenom, players get exclusive merch they can wear on gameday like cleats, gloves, and mouthpieces with the Phenom branding. They aren’t just any kind of cleats; they are customized from your favorite characters, TV shows, and brands to fit your style. They also get merch for everyday apparel like slides, shorts, and t-shirts.

Several notable athletes across the state of Georgia have deals with Phenom, including 4-star Aaron Gregory (Texas A&M commit), 4-star Jordan Carter (Texas A&M commit), 4-star Max Brown (Clemson commit), 4-star CB Peyton Dyer (USC commit), young prodigy Aaryn Chastine (2028 ATH), 3-star ATH Terrious Favors (Boise State commit), and many more. The brand is not just local or regional. They are national, having worked with Joel Wyatt, Boobie Feaster, and more. North Clayton QB Justin Murphy inked a deal with Phenom just last week.

Here is what Score Atlanta's Wesley Powell discovered after catching up with Murphy about his NIL deal with Phenom.

“I have been seeing the brand since the age of nine or 10, so to be a Phenom Elite athlete and rep the brand now feels good,” said Murphy. “As of right now, it is the cleats, shorts, and the shirt,” he said when mentioning his favorite products. As for Murphy, the 2027 athlete holds offers from 17 schools to play at the next level. He holds offers from Georgia Tech, Ole Miss, and Tennessee to play quarterback and from LSU to play defensive back. Murphy blew up as a sophomore at North Clayton along with teammate Kelsey Adams (who has since transferred).

With all these elite high school prospects inking deals with the Phenom brand, let’s take a deeper look at what Phenom does.

The company was founded in 2013 thanks to a #65 loan given to the CEO and founder, Nathan Dorton, from his dad. Since then the company has continued to expand getting notable deals with NFL Hall of Famer Randy Moss in a collaboration to produce a signature line of Randy Moss called “Straight Touchdown Homie”. It became the official uniform and on-field apparel for the Arena Football League, signed a licensing deal with Warner Media to produce gloves, cleats, mouth guards featuring DC Comics characters, and it collaborated with Iconic brand SEGA in 2023, among many other deals. Here is a deeper dive from their website.

From Phenom Elite:

“In 2013, CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team as a walk-on wide receiver at Appalachian State University. Cut to today, where Phenom Elite, now both a manufacturer and full-service online retailer, truly embodies the name. We’re talking deals with the likes of NFL Hall of Famer Randy Moss, becoming the Official Uniform & On-Field apparel provider of the Arena Football League, and a licensing agreement with Warner Media and DC Comics. What started as a $65 loan from his dad is now a comprehensive, cutting-edge operation, in control from preliminary designs to on-field performance. Phenom Elite is blazing the trail on a national stage, providing the highest quality gloves, footwear, performance and casual apparel, team uniforms, team accessories, and protective equipment to large and small teams at all levels of play.”

Phenom has certainly positioned itself as the go-to apparel brand for high school football athletes from all over the country with its sick cleats, gloves, and apparel that separates itself from other brands. Players love wearing it to games and standing out on the field while putting in work to continue to elevate their name. With Phenom Elite, that is easy to do with their sick marketing, brand awareness, and market reach. Phenom is the one-stop shop for high school players, and if you ink a deal with them, then you are elite and might be on the path to greatness.