KSU unveils new logo

Kennesaw State University Director of Athletics Vaughn Williams proudly unveiled a new logo that is part of a university-wide athletics brand and identity program.

According to a release put out by the the Kennesaw State Department of Athletics, KSU teamed with Rickabaugh Graphics to determine that “the timing was perfect to initiate a new image that would match the rapid growth of the University and Department of Athletics while providing greater brand awareness.”

The logo-creation process began a year ago when the Kennesaw State University Department of Athletics formed a committee to discuss the current Owls athletic logo. The committee also explored brand awareness and opportunities for future growth for KSU. The meetings yielded the conclusion that the current logo would be further evaluated. The Department of Athletics unveiled the new logo earlier today.

“This is another step forward for Kennesaw State University to continue expanding and exposing its image to our community,” Williams said in a release. “It also provides Kennesaw State students, faculty, staff, alumni and the community an opportunity to wear KSU athletics apparel with great pride and help market Kennsaw State University, its athletics department and teams.”

According to the school, the Department of Athletics is continuing to work with Rickabaugh Graphics to develop the entire family of athletics marks and will celebrate the release of all the marks on August 20 at the KSU Welcome to the Block Fall Kick-off Event, to be held on the campus green at Kennesaw State.

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